Books and Publicity

With two days till publication of my new book, The Year That Follows, I’m going to use this post to touch upon an issue or two that came up in a recent interview I did for KAJX, my local NPR affiliate. (For full audio of the interview, click here and then click on my name.)

One question that came up: what have you been reading recently? I always find this incredibly difficult to answer, not because I haven’t been reading, but because I have. Once I finish a book it goes into the ‘read’ file in my brain and I have a hard time remembering what was ‘recent.’ So, I’ve started keeping a computer file, which, of course, I didn’t have with me for the interview. I do now, though, and so here are a few titles that I’ve read recently and enjoyed: How It Ended by Jay McInerney, Mr. Paradise by Elmore Leonard, Rules for Saying Goodbye by Katherine Taylor, Five Skies by Ron Carlson, Can’t Stop Won’t Stop by Jeff Chang, Jesus’ Son and Nobody Move by Denis Johnson, The Plot Against America by Philip Roth, Middlesex by Jeffrey Eugenides, Motherless Brooklyn by Jonathan Lethem. A bit of a random list, to be sure. I had my reasons for picking up each of these titles; more on that in a later blog.

Another question that came up: how do you publicize a book? Well, I wish I knew. The main purpose of this blog is to promote books (see the paragraph above), though my reach is, I’m afraid, a bit limited. I believe that of all the arts books offer the deepest satisfaction, but such satisfaction is not easily or quickly displayed on a screen—and if it can’t be sold on television (and it’s legal) it’s going to be difficult to sell. Nonetheless, we try. I’m heading out this week to make appearances in New York, Los Angeles, San Francisco, and Santa Barbara. If you happen to live in one of these places, please stop by. A full schedule of events is available here, or click on the Events link of my website, scottlasserbooks.com.